Monday, September 29, 2008

Before You Start a Network Marketing Home Business

By joe cotroneo

Network Marketing is also called Multi-Level Marketing or MLM. If you are cosidering a Network Marketing Home business, then this will help you. There are items to think about in a Network Marketing Home business that will keep you from just spinning your wheels and getting nowhere. It is true that almost entirely all Network Marketing Home businesses fail. That is what happens to most any business in their first five years. But if you understand what you are doing, then Network Marketing is the best business in the world!

You should be able to start with minimal cost. Stay away from big sign-up fees and exorbitant frontloading where you have to spend thousands of dollars to begin, purchasing your way to the top part of a of a pay plan, having to buy larhe volumes to make a check, and having to stock inventory yourself. Run away from anybody suggesting that you to do those things.

Do not fall for horrendous claims such as making money with no selling. In Network Marketing Home Business you can get spillover without having to do anything if the distributors above you are working hard and your pay plan is a forced matrix or power leg binary. People joining with that assumption will be discouraged. Even worse, do not get involved with a business that is offering a income opportunity but has no product or service to offer other than the opportunity. Before sign up for any company, go to the Internet search engines and search for complaints and scam warnings.

Sales and distribution are the backbone of all business. Direct sales are the type we are more accustomed with. The products of a company are presented by a salesperson that gets a commission, which is a percentage of the cash gained by the sale. That is the acceptable sales approach. The salesperson can also be paid on a salaried basis, even per lead approached as long as they meet a sales quota, but the income for any business is always product driven.

Network marketing home business is perhaps a better way, both for the companies and the people who work for them. With this type arrangement, you are still selling a product or service for the company, but you're also looking for others who want to be in business, and you're selling the company's product and making a profit from it yourself. In short, you are assembling your own team, which in turn will help you generate profits of your own. This takes sales one level up, because once you sponsor other people, you help the company get new distributors, so that you get paid not just on your own sales, but also on sales generated by any others brought to the company by you.

That is why it is called Multi-Level Marketing. When that distributor on your first level gets a new distributor for the company, you also get paid from the work of that new distributor. If that new distributor on your second level brings in even more distributors, then you have a third level. You can have a team joining under you, doing sales for you, making cash for you, and it can be happening without extra effort on your part! The compensation plans in MLM mostly include binary, breakaway, matrix,and stair-step. Network Marketing is about the referral and soft sell. You do not have to give people the hard sell to be successful. You simply use the company's product or service and recommend it to others. It helps a great deal if you are passionate about it. The company provides promotional materials such as sales letters, brochures, recruiting calls, recorded messages, websites, flash movie presentations, DVDs, and even magazines. They should be persuasive materials that put forth the benefits of the product or service to the prospect and should include plenty of testimonials.

The company should have a valuable and desired product or service that people would really want to have. Preferably, the product should be unique and manufactured by the company itself. You want the service to be a continuing monthly service or the product to be a consumable one, so that you get purchases every month and an residual income from each customer.

With Network Marketing you will not just be making one-time sales as in direct marketing. You will be building a residual income that keeps coming in whether you work or not. It is the perfect way to build a retirement income, so the company you choose should be solid. Check out the management, marketing systems, and length of time in business.

Having found those things, you then present the income opportunity and the product to as many people as possible. Your warm market is people who know you, such as friends, family, and co-workers. Beyond that, you can advertise, or buy leads of people interested in starting a business or interested in your type of product or service.

Finally, you can get targeted lists for multilevel marketing called "multilevel marketing genealogy lists." These people have already joined a multilevel marketing company before and may be open to joining yours. Do an Internet search with the term "MLM genealogy lists," and you should find many sources that have these types of people on them. These lists aren't expensive and those on them have already done some work building a business. And of course, you want experienced distributors on your team.

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