PPC and SEO are the two biggest forms of internet marketing. PPC stands for pay per click. SEO is Search engine optimization.
PPC quickly gets you noticed and can quicly cost you your whole advertising budget. The most popular place for PPC is Google AdWords, those little ads you see all down the right side of the screen when you do a search on Google.
The ads that show up next to the search results are a paid advertisement by someone who paid for that keyword phrase you searched for. Internet marketers do lots of research to find out which keywords will give them the best results in selling their products and services.
Getting a site to show up on the left side of the Google search results requires a little more patience and skill. A person who does this type of marketing uses SEO to get his website noticed.
There are certain things that must be done properly to be effective at this type of internet marketing. It is quite a bit more time consuming than PPC but once it is done effectively you get traffic for free! Of course you must mantain your site to keep the high rankings for certain keywords but it is well worth the price!
SEO experts are constantly tweaking their sites and web presence so they can keep their high rankings. They have what they call "on page optimization" and "off page optimization". Both are very important.
On site optimization involves setting up your site with the keyword phrase spread throughout it in such a way that it seems natural but often enough to let the search engines know what your page is about. Off page optimization is the act of getting other websites to link back to your site. The object here is to have as many relevant sites as possible link to your page.
When other relevant sites link back to yours they create an appearance of authority. It helps to have the link embedded into the keyword that you want to be ranked for. It is called anchor text and helps you out immensely in your off site optimization efforts.
Those are the two major methods for Internet marketing. There are more detailed reports on mastering both types of marketing all over the internet. If you are interested in using the internet to market your product or service it is wise to learn how to do both or hire a proffessional who knows how to do both.
PPC quickly gets you noticed and can quicly cost you your whole advertising budget. The most popular place for PPC is Google AdWords, those little ads you see all down the right side of the screen when you do a search on Google.
The ads that show up next to the search results are a paid advertisement by someone who paid for that keyword phrase you searched for. Internet marketers do lots of research to find out which keywords will give them the best results in selling their products and services.
Getting a site to show up on the left side of the Google search results requires a little more patience and skill. A person who does this type of marketing uses SEO to get his website noticed.
There are certain things that must be done properly to be effective at this type of internet marketing. It is quite a bit more time consuming than PPC but once it is done effectively you get traffic for free! Of course you must mantain your site to keep the high rankings for certain keywords but it is well worth the price!
SEO experts are constantly tweaking their sites and web presence so they can keep their high rankings. They have what they call "on page optimization" and "off page optimization". Both are very important.
On site optimization involves setting up your site with the keyword phrase spread throughout it in such a way that it seems natural but often enough to let the search engines know what your page is about. Off page optimization is the act of getting other websites to link back to your site. The object here is to have as many relevant sites as possible link to your page.
When other relevant sites link back to yours they create an appearance of authority. It helps to have the link embedded into the keyword that you want to be ranked for. It is called anchor text and helps you out immensely in your off site optimization efforts.
Those are the two major methods for Internet marketing. There are more detailed reports on mastering both types of marketing all over the internet. If you are interested in using the internet to market your product or service it is wise to learn how to do both or hire a proffessional who knows how to do both.
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