There is a common myth that simply putting Ad Sense on your website will get you some instant cash. If you are one of the millions who have tried this.you know it's not that easy. Many people simply create the ads and place the code on their site without giving them another thought.
How should you customize your ads to maximize your profits? Let's talk about location first. Where should your ads be place for best performance? The center of the page is the best location followed by the upper left hand side bar, just below the header and directly below your text at the bottom of the page. Places you should avoid are the right hand side bar, above the header, and lower left hand sidebar.
Now, let's think about style. Borders should be avoided since they provide a visual barrier between your text and the ads. To make the border invisible, make it the same color as your web page background. Also, the ad background should be the same color. If you are placing ads in different areas of your web page with different background, make sure you mimic this in your ads settings. Yes, you could be creating different ads for the same page. This is why templates or dynamics pages are important.
Your title color should be the same as the links in your site, which ever area you are working with. This will allow the reader to know that the text is an active link. The text and URL color in the ad should be the same as the text in your site. Make sure you match the color exactly, if you don't, users will be able to tell and it is unprofessional.
Here's another trick, don't treat your ads as ads and your customers won't either. Pretend your ads are links to relevant content, which they are, and give them the same look and feel of your site. Web Surfer's have developed something called banner blindness, which means they don't even see ads anymore, particularly image ads. Their brain simply blacks out that area of your site.
A few more tips, I would avoid image ads when it comes to Ad Sense. Unless your site has mostly images that you can click on. Also, maximize your Ad Sense. Currently, you are allowed 3 text ads, 3 Ad link units; and so on these are the two I use. Make sure you use them all.
Ad links work the best when placed in navigational areas. The border and background color should be the same as the background in the areas that the link unit is to be placed. The title color should be the same as the rest of the navigation links. Horizontal units can be placed just below the header or just above the footer. Vertical units can be placed in the middle, above, or below vertical navigational areas.
When deciding on links per unit, take the font into consideration. If your font is larger, try 4 links per unit. If your font is smaller, try five links per unit. Also, you may want to underline your links so that they match better with the ad links. - 15275
How should you customize your ads to maximize your profits? Let's talk about location first. Where should your ads be place for best performance? The center of the page is the best location followed by the upper left hand side bar, just below the header and directly below your text at the bottom of the page. Places you should avoid are the right hand side bar, above the header, and lower left hand sidebar.
Now, let's think about style. Borders should be avoided since they provide a visual barrier between your text and the ads. To make the border invisible, make it the same color as your web page background. Also, the ad background should be the same color. If you are placing ads in different areas of your web page with different background, make sure you mimic this in your ads settings. Yes, you could be creating different ads for the same page. This is why templates or dynamics pages are important.
Your title color should be the same as the links in your site, which ever area you are working with. This will allow the reader to know that the text is an active link. The text and URL color in the ad should be the same as the text in your site. Make sure you match the color exactly, if you don't, users will be able to tell and it is unprofessional.
Here's another trick, don't treat your ads as ads and your customers won't either. Pretend your ads are links to relevant content, which they are, and give them the same look and feel of your site. Web Surfer's have developed something called banner blindness, which means they don't even see ads anymore, particularly image ads. Their brain simply blacks out that area of your site.
A few more tips, I would avoid image ads when it comes to Ad Sense. Unless your site has mostly images that you can click on. Also, maximize your Ad Sense. Currently, you are allowed 3 text ads, 3 Ad link units; and so on these are the two I use. Make sure you use them all.
Ad links work the best when placed in navigational areas. The border and background color should be the same as the background in the areas that the link unit is to be placed. The title color should be the same as the rest of the navigation links. Horizontal units can be placed just below the header or just above the footer. Vertical units can be placed in the middle, above, or below vertical navigational areas.
When deciding on links per unit, take the font into consideration. If your font is larger, try 4 links per unit. If your font is smaller, try five links per unit. Also, you may want to underline your links so that they match better with the ad links. - 15275
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