Saturday, November 22, 2008

Craigslist Marketing Gone Wild And How to Tame It

By Kylon Trower

The popularity of Craigslist marketing in recent years is simply amazing. The incredible results in sales and traffic that marketers are getting to there sites makes it an extremely profitable marketing method. Before you jump in you need to know a few secrets that the big boys use to squeeze cash out of this cow.

Slinging a few ad posts up and striking gold is a thing of the past. Most people give up after a couple ineffective, non responsive posts and call it quits. Hard work with nothing to show for it is tough for even the most seasoned marketer let alone a newcomer.

Seasoned marketers have success because they keep up with all the little changes and nuances that Craigslist makes to their site. Without this information its almost impossible to have success so don't think that you're alone in this. When it comes to techniques and strategies I'll share with you a few that I have used to see some pretty remarkable results.

1. Price your product right or don't waste your time trying to sell an overpriced product in a highly competitive market. I know this seems obvious, but too many times have I seen people price themselves right out the market and have no idea why they can't make profit. Consistently over-deliver and you'll make a killing on Craigslist.

2. Add an image to your ad post. Not adding and image to your ad will diminish the perceived value of your product or service. People are visual and want to see something before they purchase. If you are using a website, make your image clickable so your reader can go right to your sales page.

3. Be creative in your description. Give your viewer a compelling reason to buy your product. Explain how your product will meet their need and give them what they are looking for. Solid sales copy is key in enticing your visitor to take action.

Although the competition is fierce, the rewards of Craigslist marketing are undeniable. Ask anyone that has had success on Craigslist and they will tell you undoubtedly. M personal experience has been favorable due to the additional knowledge I picked up along the way.

The best thing you can do before you get started is to research your niche market and make sure you know what people want. From there you can learn to master the techniques above along with other Craigslist strategies until you become proficient.

The last thing you want to do is give up before you really get started. Once you have the knowledge you need to succeed you will be happy that you chose Craigslist as a marketing method. - 15275

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