Teleseminars are a great way to grow your mailing list, gain new customers, and reach out to your existing customers. You may offer a seminar for free or you can charge a fee to attendees. It is sometimes difficult to set a price on your seminar; there are a few things you can consider when making this decision, such as:
What is the reason you are offering this seminar? If the purpose of the seminar is to increase your mailing list or to generate press for a new info product, you may wish to offer the teleseminar for free. The way you will make money is to market to your new list or to make money off the sale of the info product you are promoting. If your purpose is instead to make money, you may wish to do some research as to what similar teleseminars cost, then charge according to your research.
How large is your current audience? The amount of traffic you currently have and the size of your current mailing list can help you determine how much to charge. If you have already established your website and receive a nice amount of traffic and have built up a mailing list, you probably have a lot of people that are willing to pay good money for the information you are offering. On the other hand, if you are trying to establish yourself as an expert and gain traffic, you may want to charge a lower fee. After you have established a larger audience you can increase the price you are charging.
Are you creating new customers or reaching out to repeat buyers? As you know, it is easier to market to your existing customer base. If your goal is to create new customers, charging a smaller fee can motivate them to try your teleseminar, even if they are not that familiar with you.
As your existing customers are already familiar with you, they will typically be more willing to pay a higher fee. You may also consider offering your existing customers a special discount off the price of the teleseminar.
For instance, let's say you have a cooking related website and you created an ebook with tips on cooking with children. You could offer an exclusive, free teleseminar for people that have previously bought the ebook. Not everyone who wants to listen will be able to make the call, so you can record the call and then offer it for a fee.
If interviewing an expert, can you charge them an "interview fee"? If you have a large mailing list and already have a lot of traffic coming to your website, other business owners will be willing to pay you for a chance to have your audience listen to them. By charging the presenter a fee, you can offer the teleseminar to your audience at a smaller price or for free.
Most importantly, be sure to listen to your market. If you set your price at $29.95, and your seminar wasn't as successful as you would have liked, next time try offering a special discount of $19.95 and see if that helps your sales. - 15275
What is the reason you are offering this seminar? If the purpose of the seminar is to increase your mailing list or to generate press for a new info product, you may wish to offer the teleseminar for free. The way you will make money is to market to your new list or to make money off the sale of the info product you are promoting. If your purpose is instead to make money, you may wish to do some research as to what similar teleseminars cost, then charge according to your research.
How large is your current audience? The amount of traffic you currently have and the size of your current mailing list can help you determine how much to charge. If you have already established your website and receive a nice amount of traffic and have built up a mailing list, you probably have a lot of people that are willing to pay good money for the information you are offering. On the other hand, if you are trying to establish yourself as an expert and gain traffic, you may want to charge a lower fee. After you have established a larger audience you can increase the price you are charging.
Are you creating new customers or reaching out to repeat buyers? As you know, it is easier to market to your existing customer base. If your goal is to create new customers, charging a smaller fee can motivate them to try your teleseminar, even if they are not that familiar with you.
As your existing customers are already familiar with you, they will typically be more willing to pay a higher fee. You may also consider offering your existing customers a special discount off the price of the teleseminar.
For instance, let's say you have a cooking related website and you created an ebook with tips on cooking with children. You could offer an exclusive, free teleseminar for people that have previously bought the ebook. Not everyone who wants to listen will be able to make the call, so you can record the call and then offer it for a fee.
If interviewing an expert, can you charge them an "interview fee"? If you have a large mailing list and already have a lot of traffic coming to your website, other business owners will be willing to pay you for a chance to have your audience listen to them. By charging the presenter a fee, you can offer the teleseminar to your audience at a smaller price or for free.
Most importantly, be sure to listen to your market. If you set your price at $29.95, and your seminar wasn't as successful as you would have liked, next time try offering a special discount of $19.95 and see if that helps your sales. - 15275
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