Pre-selling is the often overlooked art of persuading your customers that your product is exactly what they want, need or desire and they would really lose out if they didn't purchase it. The idea is to do this without actually "selling" "the mentioned product.
One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.
You can also build anticipation and frenzied excitement through pre-selling as well. Imagine if someone told you they just received a check in the mail simply for living in the town that you live in and left it at that. Instinctively you would want to know all the details of how to get your check and would eagerly anticipate the rest of the story.
That's why by mentioning a benefit which would instantly get your prospects attention but not revealing the solution will have your prospects eating out of your hand. When you finally reveal your product, your prospects will rush to purchase it because they have been anxiously awaiting the solution to their problem!
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
At the end of the day, its really about giving massive use value to people before you ask them to buy something from you. If you can help people to solve their problems, they will often be very willing to buy products from you over and over again. - 15275
One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.
You can also build anticipation and frenzied excitement through pre-selling as well. Imagine if someone told you they just received a check in the mail simply for living in the town that you live in and left it at that. Instinctively you would want to know all the details of how to get your check and would eagerly anticipate the rest of the story.
That's why by mentioning a benefit which would instantly get your prospects attention but not revealing the solution will have your prospects eating out of your hand. When you finally reveal your product, your prospects will rush to purchase it because they have been anxiously awaiting the solution to their problem!
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
At the end of the day, its really about giving massive use value to people before you ask them to buy something from you. If you can help people to solve their problems, they will often be very willing to buy products from you over and over again. - 15275
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Watch a Craigslist guru drive massive amounts of free traffic in these step-by-step videos called the Craigslist Marketing Traffic System.
