Everything is done and you are ready to go. You have a great product, chosen the right keywords, and now your campaign is ready. Additionally you have created a killer website and profit pulling ads. In fact your campaign looks picture perfect, thanks to all the useful tools and tutorials you found at the Adwords site. So how can it be possible that you are losing money with your campaign?
There are several reasons for this failure of your Adword campaign. However the most frequent mistake that people make is poor choice of keywords. The entire success of your campaign is dependent on having the correct keywords.
You will need to choose keywords that will specially attract your niche market. Failure to do this will result in a lot of wasted traffic and money. Untargeted keywords can bring in traffic but also produce a lot of useless leads.
Make use of the great tracking tools that Google provides with an Adwords campaign. These will tell you which ads are pulling in leads and which ones are failing. You will need to either discard or reformat ads that are not pulling. Especially check out the keywords, you will probably find that they are not targeted to your market. Do not immediately discard them in case there is a shift in the market.
After you have checked keywords on failing ads look at the ones you are using for successful ads. Compare the 2 and see which keywords are different. You can sometimes turn an ad around by some minor adjustments or even changing keywords.
Always remember to monitor your Adwords campaign carefully. This will prevent heavy losses from failed Adword campaigns. You should check your campaign on a regular basis, weekly or biweekly is best. This will help you to catch problems quickly before they get out of control. You can save your Adwords campaign like this and save a great deal of money. - 15275
There are several reasons for this failure of your Adword campaign. However the most frequent mistake that people make is poor choice of keywords. The entire success of your campaign is dependent on having the correct keywords.
You will need to choose keywords that will specially attract your niche market. Failure to do this will result in a lot of wasted traffic and money. Untargeted keywords can bring in traffic but also produce a lot of useless leads.
Make use of the great tracking tools that Google provides with an Adwords campaign. These will tell you which ads are pulling in leads and which ones are failing. You will need to either discard or reformat ads that are not pulling. Especially check out the keywords, you will probably find that they are not targeted to your market. Do not immediately discard them in case there is a shift in the market.
After you have checked keywords on failing ads look at the ones you are using for successful ads. Compare the 2 and see which keywords are different. You can sometimes turn an ad around by some minor adjustments or even changing keywords.
Always remember to monitor your Adwords campaign carefully. This will prevent heavy losses from failed Adword campaigns. You should check your campaign on a regular basis, weekly or biweekly is best. This will help you to catch problems quickly before they get out of control. You can save your Adwords campaign like this and save a great deal of money. - 15275
About the Author:
Brian Basch has been in the trenches of the pay per click marketing world for over 4 years. His methods of adwords pay per click has been instrumental in significantly improving returns for clients. Consider hiring Brian today.