One of the very best ways to get the attention of current and prospective clients attention and create a great impression of your company is to use a personal URL. A personalized URL (also called a PURL) is a URL which includes the name of the customer which you can send them. There are many benefits to be gained by using PURLs.
When you use PURLS in conjunction with direct marketing software, you'll have a much more positive reception from prospects. The personal touch offered by a PURL will make a good impression of your business on the prospective client. There are a lot of opportunities open to you in personalized direct mail, but you need to stand out from your competition and leave your prospects with the perception that you are speaking to them personally.
A PURL allows you to customize your content to individual clients easily. You can use this as a tool to make your marketing efforts more narrowly targeted and to learn more about the wants and needs of your clients and prospects at the same time. This is a more powerful tool for reaching your customers and building your brand with them.
Personalized URLs will give you a significantly increases response rates. People are far more likely to click a link which has their name embedded in it. They will also be more likely to be receptive to your message. This gives you the opportunity to learn a little more about prospective customers and their needs.
When used along with a personalized direct mail campaign, PURLs are a useful way to track your contact's response to your communications. You can appeal to the interests of your target market by using this information and personalizing content to meet their needs.
Personalized URLs allow you to provide a personal touch to your current and prospective clients; this builds brand identity and customer loyalty. A personalized URL makes people feel like VIPs, something which an impersonal landing page cannot offer. You can also use audio and other tools to create a stronger bond with your clientele and speak directly to them.
Before deciding on a company which provides PURL services, shop around. You should opt for a company which offers a flat rate rather than a per-URL charge. This affords your business the flexibility it needs to build on your personalized URL campaign as you need, instead of being limited by having to pay for each and every PURL.
Take some time and make sure that you think about what a powerful PURL program can do for you; this is a marketing campaign where you do not want to be left behind! - 15275
When you use PURLS in conjunction with direct marketing software, you'll have a much more positive reception from prospects. The personal touch offered by a PURL will make a good impression of your business on the prospective client. There are a lot of opportunities open to you in personalized direct mail, but you need to stand out from your competition and leave your prospects with the perception that you are speaking to them personally.
A PURL allows you to customize your content to individual clients easily. You can use this as a tool to make your marketing efforts more narrowly targeted and to learn more about the wants and needs of your clients and prospects at the same time. This is a more powerful tool for reaching your customers and building your brand with them.
Personalized URLs will give you a significantly increases response rates. People are far more likely to click a link which has their name embedded in it. They will also be more likely to be receptive to your message. This gives you the opportunity to learn a little more about prospective customers and their needs.
When used along with a personalized direct mail campaign, PURLs are a useful way to track your contact's response to your communications. You can appeal to the interests of your target market by using this information and personalizing content to meet their needs.
Personalized URLs allow you to provide a personal touch to your current and prospective clients; this builds brand identity and customer loyalty. A personalized URL makes people feel like VIPs, something which an impersonal landing page cannot offer. You can also use audio and other tools to create a stronger bond with your clientele and speak directly to them.
Before deciding on a company which provides PURL services, shop around. You should opt for a company which offers a flat rate rather than a per-URL charge. This affords your business the flexibility it needs to build on your personalized URL campaign as you need, instead of being limited by having to pay for each and every PURL.
Take some time and make sure that you think about what a powerful PURL program can do for you; this is a marketing campaign where you do not want to be left behind! - 15275
About the Author:
Jim Rogers - PURLs are used to increase response rates and get the attention of the recipient. This advanced Personalized URLs software is doubling and even tripling response rates on postcards and email.
