Friday, December 26, 2008

Comfort Food Same as Cheating Says New Theory

By Mark McAlpin

It may not pass scientific muster, but a leading private investigator has developed a theory linking financial hardship such as that experienced during a recessive economy, with an increase in marital infidelity. Likening it to other actual, proven science, the recipe for Mark McAlpin's Adultero Solatium (combining the Latin words for unfaithful marriage partner and compensation, or solace) theory combines raw numbers from his own investigative practice with a bit of arm-chair psychology and an unmeasured pour of biochemistry. Admittedly a scientific lay person, the PI says he has been rolling this theory around in his head for years, and the numbers have consistently evinced his hypothesis.

In the simplest terms, the theory builds on the famous concept of "comfort food," the ill-advised eating patterns of those sad, stressed, or worried.

"People just want to feel good. When they face any of a variety of troubles, it is normal to want to counter negative feelings with positive ones; with something that feels good. Think about how stressed, achy people always announce that they need a massage or vacation. Whether they settle on chocolate, a glass (or six) of wine, a hot bath, a couple of pain pills, whatever. This is the same concept as 'comfort food,' as so is my theory."

Distilled to its essence, it is basic brain chemistry, that is almost irrefutable. The feel good chemicals in the brain, the endorphins, the dopamine, the serotonin, these are in high demand, and people tend to do things to get the delivery of these chemicals and feel good to counter the negative feelings, this happens, right or wrong. McAlpin's theory only differs from the accepted version as it adds sex to the list."

McApin's theory is based on self-collected data he's culled from his skip tracing website Cellulartrace.com. The site, which offers reverse lookup cell phone number search, has always counted infidelity investigations among its customers top reasons for ordering services. But the investigator says search requests based on suspicions of a cheating spouse have greatly increased during periods of economic stress. He has also mapped increased search requests from geographical areas particularly effected by negative economic factors.

"The post 9/11 stock market plunge absolutely buried us with requests." McAlpin recalls.

Although customers don't do not usually discuss the reason for their request, McAlpin says the trends are really easy to spot.

"When you have 85-90 percent of customers are women asking for info that ends up being about other women, and the vice versa for the men, it's pretty obvious what's going on. In the weeks after 9/11, when the economy was at a sort of standstill, searches involving people asking for information those of their same sex jumped from 50 to over 90 percent. We're seeing the same things right now in coming out of Detroit and other areas hit by layoffs, and even where future layoffs have been announced."

The seasoned PI says he has seen similar spikes in phone number search orders from clients in other areas hit with economic trouble, or natural disasters.

"There are other, smaller examples of the same kind of thing, but I haven't noticed or looked at every place and every issue. I really notice it when I see a lot of orders from one area seemingly out of the blue. I look into it and realize there was a flood that wiped out the local industry, or that the only plant in town closed, something like that."

It has been statistically shown that in the vast majority of suspected infidelities, the suspected parties were in fact cheating. It stands to reason then, that the more suspicion of infidelity, as evinced by such requests for information for that stated purpose, the more actual cheating in that area. And with a spike in cheating following an economic or emotional blast, the benefit of whatever doubt is sure to come from professionals in the field of the human psyche should certainly be given to the Adultero Solatium theory.

People in the scientific and psychology fields might dismiss this as a baseless charge, but that doesn't seem to bother McAlpin at all.

"I have no plans to write a dissertation on this, I just find it interesting. If this theory helps someone discover, or better yet avoid, hanging a scarlet "A" on themselves or seeing one on their spouse, great. If those in the behavioral field see some merit, maybe someone will conduct some research that will bear the seal of scientific approval. For me it is just an interesting footnote to the way I track business trends."

The investigator's wildly popular website, cellulartrace.com has helped countless thousands with infidelity doubts, from watching for signs of a cheating spouse, to catching them, usually with the cell phone number search investigations his site specializes in. - 15275

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