While many business owners choose to focus on the negative, many profitable business owners choose to focus on the positive and focus on what they can do to be successful in their business. the first step is to have a positive mindset and focus on what's important to you and your business, that would be profit.
Start out by taking a close look at what you sell. How profitable is it? Could it be more profitable? Are there additional products or services that you could sell to make more profit? When was the last time you increased your price? These are just a few of the questions you should be asking yourself to increase the profits in your business?
Look for the hidden assets in your business. It's easier to keep a customer than it is to find a new one, so ask yourself "what am I doing to make my customers and clients feel special?" Do you send out birthday cards? Anniversary cards? Christmas cards? What about, may be Thanksgiving cards?
It's easier to keep the customers you have that is to get new ones. Smart business owners know that there are only two ways to increase your business, get the customers you have now to purchase more product or purchase more often. Packaging your products or services together makes it easy to increase your bottom line. A dry cleaner might price their shirt services at $1.25 per shirt or $10 for 10 shirts. They could also offer to clean customers close by the pound, which is cheaper and simply charge a monthly membership fee.
We've all seen those punch cards that give you free items on your fifth 10th or 20th purchase. It's easy to offer great discount programs we have a reason for your customers to continue to do business with you. a lawn care company might offer free leaf cleanup when the customer does business with you all season long.
Take a look at your advertising budget. The Yellow Pages has become one of the easiest ways for you to eliminate costs in your advertising. many business owners are spending hundreds of dollars each month to advertise in the Yellow Pages, when most people looking for a business are going online. Today it's easier to Google a company or service that is to pick up the Yellow Pages. People like to key in what they're looking for, press the search button, and have many options to choose from without the hassle of thumbing through the Yellow Pages. a well run each commerce campaign will get much better results for less money.
Do you have a customer list? If not, now is the time to do one. Four years direct marketers have sent out marketing pieces to announce new products, new services, special sales, promotions, and remind customers that it's time for a visit to the doctor. Today's list builders use technology instead of direct mail. It's cheaper and more effective. You can easily use this technology when you've had a slow week. Simply, send out a quick e-mail with the details on a special, silent promotion giving customers a 20% discount this week only.
A buy local campaign is one of the best options to bring attention to your business and the many others in your area. The objective is to simply remind local residents of your business and the many great businesses that make up your community. Start with your own business and family first, commit to buying everything you can from a local business owner versus a big box retailer. While many chambers of commerce promote the idea of buying local, if you invest in the marketing that would support such a great idea. Build a group of 50 to 100+ business owners who'll commit to help promote a local portal designed for your community. Each business owner will put a sign in their window that notes the website and the buy local logo that associates you as a part of the local community campaign. "A recent study found that for every $100 spent in a chain store, $14 went back into the local economy. For a locally owned business, it was $45," , says Stacy Mitchell author of"Big-Box Swindle.
When you consider your options are sink or swim, I've always found that swimming is a lot more fun. - 15275
Start out by taking a close look at what you sell. How profitable is it? Could it be more profitable? Are there additional products or services that you could sell to make more profit? When was the last time you increased your price? These are just a few of the questions you should be asking yourself to increase the profits in your business?
Look for the hidden assets in your business. It's easier to keep a customer than it is to find a new one, so ask yourself "what am I doing to make my customers and clients feel special?" Do you send out birthday cards? Anniversary cards? Christmas cards? What about, may be Thanksgiving cards?
It's easier to keep the customers you have that is to get new ones. Smart business owners know that there are only two ways to increase your business, get the customers you have now to purchase more product or purchase more often. Packaging your products or services together makes it easy to increase your bottom line. A dry cleaner might price their shirt services at $1.25 per shirt or $10 for 10 shirts. They could also offer to clean customers close by the pound, which is cheaper and simply charge a monthly membership fee.
We've all seen those punch cards that give you free items on your fifth 10th or 20th purchase. It's easy to offer great discount programs we have a reason for your customers to continue to do business with you. a lawn care company might offer free leaf cleanup when the customer does business with you all season long.
Take a look at your advertising budget. The Yellow Pages has become one of the easiest ways for you to eliminate costs in your advertising. many business owners are spending hundreds of dollars each month to advertise in the Yellow Pages, when most people looking for a business are going online. Today it's easier to Google a company or service that is to pick up the Yellow Pages. People like to key in what they're looking for, press the search button, and have many options to choose from without the hassle of thumbing through the Yellow Pages. a well run each commerce campaign will get much better results for less money.
Do you have a customer list? If not, now is the time to do one. Four years direct marketers have sent out marketing pieces to announce new products, new services, special sales, promotions, and remind customers that it's time for a visit to the doctor. Today's list builders use technology instead of direct mail. It's cheaper and more effective. You can easily use this technology when you've had a slow week. Simply, send out a quick e-mail with the details on a special, silent promotion giving customers a 20% discount this week only.
A buy local campaign is one of the best options to bring attention to your business and the many others in your area. The objective is to simply remind local residents of your business and the many great businesses that make up your community. Start with your own business and family first, commit to buying everything you can from a local business owner versus a big box retailer. While many chambers of commerce promote the idea of buying local, if you invest in the marketing that would support such a great idea. Build a group of 50 to 100+ business owners who'll commit to help promote a local portal designed for your community. Each business owner will put a sign in their window that notes the website and the buy local logo that associates you as a part of the local community campaign. "A recent study found that for every $100 spent in a chain store, $14 went back into the local economy. For a locally owned business, it was $45," , says Stacy Mitchell author of"Big-Box Swindle.
When you consider your options are sink or swim, I've always found that swimming is a lot more fun. - 15275
About the Author:
Jay NaPier is an internet marketing consultant specializing in Article Marketing, Video Marketing and Text Message Marketing NaPier is also the Founder and Owner of Live! White House, a White House, Tennessee Directory.