Wanting to hire your next copywriter--one who's truly a professional?
Are you frustrated because you can't seem to find the one that's right for you?
Don't despair! Just give me a few minutes of your time, and I'll share with you one of the most important secrets you want to know when looking for a copywriter. A lot of people don't know that they should be looking for this trait when they want to secure the services of a copywriter. And what makes it more of a secret is that the more amateurish copywriters usually don't make this distinguishing trait as apparent as they should.
What is this little-know secret, or trait?
Avoid contracting with someone who's "just a copywriter." That's the secret.
In other words, you don't just want a copywriter, you want someone who's focus isn't solely on the marketing materials they'll create for you.
You're probably asking, "What do you mean by that?"
From my experience, I know that online or offline (primarily online), there's a lot more that goes into the success of any marketing campaign than just the web copy. Most other copywriters think that the sales copy alone is the magic key. That's not 100% true. While the traditional role of a copywriter is important, it's only a piece of a larger puzzle, and not the whole puzzle in and of itself. What I would encourage you to look for is to find a freelance copywriter who understands marketing, and can develop an entire marketing strategy that meets your objectives.
This is the reason why professional freelance copywriters use the following titles:
Marketing consultant and direct-response copywriter
Marketing strategist and freelance copywriter
Professional website copywriter and business strategist
Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.
Having a strategic understanding of your prospects, your happy customers, and the gap in between them is a critical business trait. Working with a professional who understands the bigger picture can increase the success of your project dramatically, since their experience has given them the know-how to bridge the gap between prospects and customers.
That's why you need a freelance copywriter who's also a marketing strategist.
In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.
That's why you need a professional copywriter who's also a marketing strategist.
Right now, this may seem like a very small distinction, but it's one that can make the difference between a small success and a record-setting sales period for you. You'll know exactly what I mean when you work with a professional copywriter who also understands the ins and outs of marketing. You'll want to keep that professional around for life. - 15275
Are you frustrated because you can't seem to find the one that's right for you?
Don't despair! Just give me a few minutes of your time, and I'll share with you one of the most important secrets you want to know when looking for a copywriter. A lot of people don't know that they should be looking for this trait when they want to secure the services of a copywriter. And what makes it more of a secret is that the more amateurish copywriters usually don't make this distinguishing trait as apparent as they should.
What is this little-know secret, or trait?
Avoid contracting with someone who's "just a copywriter." That's the secret.
In other words, you don't just want a copywriter, you want someone who's focus isn't solely on the marketing materials they'll create for you.
You're probably asking, "What do you mean by that?"
From my experience, I know that online or offline (primarily online), there's a lot more that goes into the success of any marketing campaign than just the web copy. Most other copywriters think that the sales copy alone is the magic key. That's not 100% true. While the traditional role of a copywriter is important, it's only a piece of a larger puzzle, and not the whole puzzle in and of itself. What I would encourage you to look for is to find a freelance copywriter who understands marketing, and can develop an entire marketing strategy that meets your objectives.
This is the reason why professional freelance copywriters use the following titles:
Marketing consultant and direct-response copywriter
Marketing strategist and freelance copywriter
Professional website copywriter and business strategist
Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.
Having a strategic understanding of your prospects, your happy customers, and the gap in between them is a critical business trait. Working with a professional who understands the bigger picture can increase the success of your project dramatically, since their experience has given them the know-how to bridge the gap between prospects and customers.
That's why you need a freelance copywriter who's also a marketing strategist.
In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.
That's why you need a professional copywriter who's also a marketing strategist.
Right now, this may seem like a very small distinction, but it's one that can make the difference between a small success and a record-setting sales period for you. You'll know exactly what I mean when you work with a professional copywriter who also understands the ins and outs of marketing. You'll want to keep that professional around for life. - 15275
About the Author:
D.K. Fynn is a professional marketing strategist and direct-response copywriter who specializes in e-commerce. If you're a serious potential client who wants to find out more about D.K.'s services, you can schedhule a free one-on-one consultation at DirectResponseCopywriter.DKFynn.com
