Tuesday, February 24, 2009

The Basics of Making Money with Google AdWords

By Justin Harrison

The Internet's most powerful online advertising is the well-known Google Adwords. Every year, millions of people use it to create and post advertisements around the globe, both through Google and through its search partners. Some companies, and even some individuals, earn six and seven figure incomes from their enhanced revenues, powered by Adwords. And it's no wonder that you want to get started with Google Adwords so it can make you serious money.

Google Adwords does something that no other form of advertising, online or off, is able to do. Google can target the exact customers you need to make sales. Google does this by providing you with unparalleled access to demographic tools enabling you to research, practice, and target keywords and keyword phrases to capture the traffic that will grow your site. Whenever anyone in the demographic you choose searches for your keyword or keyword phrase, Google will show your ad as a sponsored link. Best of all, you only pay for your ad when someone clicks on it.

Just as an example, let's suppose you run a fantasy baseball website. You can use Adwords tools to craft a fantasy baseball related ad. You can also use Adwords tools to decide when to run your ad. Over the course of a year, anywhere from 74,000 to 20,000,000 people run searches for information about fantasy baseball, the peak month being March. Adwords can let you choose which months are best for you. In the peak months, there's the most competition, but there are also the most customers. The average Cost per Click (CPC) is around $0.93 and each search can be a valuable, targeted visitor toward your fantasy baseball service.

If you make $25 per signup to your website, with an additional $100 per 10,000 visits in ad revenue, the more traffic you can drive to your site, the more money you will make. If just one visitor in twenty signs up for your site, you will profit $5 per signup, plus whatever profit you make on ad revenue for repeat visits.

Like any other advertising option, Google Adwords is a basic investment. You put money into the process to get more out?when the people it drives to your site purchase a product, sign up for your services, or become repeat visitors. Unlike other forms of advertising, however, Google gives you unparalleled control over how you spend your advertising budget, choosing what search terms trigger an ad, who sees your ad, and even when they see it.

As you hone your target demographic, you will earn enough to reinvest in even more advertising to grow your niche on the net. Millions have done this already and proven that online advertising is one of the best moneymakers around. - 15275

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