Friday, December 26, 2008

e mail marketing

By Rick Freeman

Unfortunately, most people are unlikely to revisit your web page without a compelling reason. No doubt, the impulsive nature of our surfing habits make it difficult to remember exactly which pages we have visited. By leaving the website and not returning, each visitor takes away the money they could spend on your website, which is devastating even if you have 1,000 people a day coming to your site. Making customers from those visitors is something that you could have accomplished. The bottom line is that your visitor may not come back to your website again unless you convince them to join your mailing list!

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. If you really want to have your visitors return to your website, the best way to do this is by having them subscribe to your mailing list. The sign-up process for your mailing list should be a simple opt-in for the visitor that they can subscribe to before leaving the site. The information that your opt-in form will gather is the visitor's name and email address.

This is important because your mailing list lets you communicate again with the potential customer through email. These are, of course, simply ways to promote your products and offers to potential customers. The ultimate goal is to convert as many visitors into subscribers as possible to increase your potential revenue.

If you truly want to increase your subscribers, you should try building a list. The web is full of popular article directories, one of which is eZine articles, where people write and submit articles on a variety of topics.

Many enjoy the fruits of this viral marketing through article writing. It allows you to prove your worth by demonstrating your business expertise in your articles.

Mailing lists grow through the use of the resource box that is attached to the article. This tool, also called a bio box, should include information about you, such as what your site is about, and the URL of your site. The URL you include should send visitors to the place on your website where they can sign up for your mailing list in order to maximize the size of your mailing list.

Presuming your articles are worth sharing, eZine will republish them and expose your resource box to many potential subscribers. Viral marketing doesn't get much easier than that. As long as you include the appropriate details with your articles, this easy method should be effective. - 15275

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