Friday, December 26, 2008

How Can You Reach A Lot Of people In A Hurry

By Mike Schwartz

The most important thing to your home business is to get plenty of visitors to your site. To get the results you are looking for you have to drive lots of traffic to your site. A great way to do that is by using ezine advertising.

Advertising with an ezine can be as little as 8 bucks and can go as high as 1000's depending on the size of the list they are sent to. So why does an ezine work so well and what is it? They are electronic magazines that are delivered to people that subscribe to them.

You get the word ezine by taking the E from electronic and the zine from magazine. They are also called newletters. Almost all ezines are delivered by e-mail.

The only people that recieve ezine are subscibers that request them. They don't have anything to do with spam or unsolicited e-mail. People that want to recieve ezines respond to the ads in them.

The reason they work so well is because you are getting them sent out to a targeted group of readers. If you match your offer to the right audience you can be very successful. You just learned the big secret with ezine advertising, target the right audience.

Ezines have highly motivated readers and your goal is to put your ad in front of them. So what are some of the different types of ezine ads? You have probably heard about solo ads, sponsor ads, and classified ads, so let's look at them.

* Solo Ads- These are e-mails that contain only your offer and is sent out to everyone on the publishers list. Since it is your offer alone you get a better response.

* Sponsor Ads- A sponsor ad appears at the top of the ezines and is usually seen by everyone.

* Classified Ad- Just like an ad in the newspaper a classified ad is usually three to five lines of text including a headline, the ad body and a link to click. These ads are very cheap to buy, and work well but not as effective as a solo ad.

If you are just starting or have an existing home business I recomend using ezines for your advertising. - 15275

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