The name "pay per click" might sound a little alien to some, but once you have used this promotion you will find the name is well suited to this method of marketing.
Think about it. Search engines cost money to run, especially big ones. There are employees to pay, domains to purchase, and management expenses, just to name a few costs. You will need to retain a work force 24/7 and be constantly vigilant, to beat your competition. Like all businesses it cost money and there is no such thing as a free ride.
Because of the cost of running a search engine, it is wise to consider an extra way to make income. Now there is not much time to earn extra cash when you are running your engine 24/7. Now how about this idea? You can make some good money from all your searchers, who are eyeballing your pages. So offer advertisers the chance to place ads on your search engine. This is a win, win situation you make money and the advertisers get extra views for their advertising.
A dilemma arises. How much can you charge for your service? Considering the fact that your method of advertising is better than many out there, you want to charge a premium price. Then a thought comes to you, how about pay per click advertising?
So reflect on this. The greater the numbers of visitors the more money the advertiser will get. This can be in your favor. Regardless of sales, you will still charge a fee for every click. Added to this you will only charge a small amount of money per click and the advertiser will be happy.
This is because the advertiser will make back the money he spends on advertising with you in increased profits. Of course you are familiar with the fact that searchers will simply click on ads due to curiosity. You add another option to the advertiser, he can put a cap on his bidding, or hits, so that he is in control of how much money can be spent on a campaign. This means that if there is any problem with people clicking on the ads unnecessarily the advertisers budget is saved.
So in a nutshell, this is what pay per click means. It is a wonderful idea and there is a possibility to earn good money. You will cover the costs for your search engine and the marketer will be able to increase their sales.
With your new found understanding about pay per click advertising you will be able to make it work for you. It is a wonderful union between advertisers and your search engine. You can both make money and enjoy a long and prosperous partnership. - 15275
Think about it. Search engines cost money to run, especially big ones. There are employees to pay, domains to purchase, and management expenses, just to name a few costs. You will need to retain a work force 24/7 and be constantly vigilant, to beat your competition. Like all businesses it cost money and there is no such thing as a free ride.
Because of the cost of running a search engine, it is wise to consider an extra way to make income. Now there is not much time to earn extra cash when you are running your engine 24/7. Now how about this idea? You can make some good money from all your searchers, who are eyeballing your pages. So offer advertisers the chance to place ads on your search engine. This is a win, win situation you make money and the advertisers get extra views for their advertising.
A dilemma arises. How much can you charge for your service? Considering the fact that your method of advertising is better than many out there, you want to charge a premium price. Then a thought comes to you, how about pay per click advertising?
So reflect on this. The greater the numbers of visitors the more money the advertiser will get. This can be in your favor. Regardless of sales, you will still charge a fee for every click. Added to this you will only charge a small amount of money per click and the advertiser will be happy.
This is because the advertiser will make back the money he spends on advertising with you in increased profits. Of course you are familiar with the fact that searchers will simply click on ads due to curiosity. You add another option to the advertiser, he can put a cap on his bidding, or hits, so that he is in control of how much money can be spent on a campaign. This means that if there is any problem with people clicking on the ads unnecessarily the advertisers budget is saved.
So in a nutshell, this is what pay per click means. It is a wonderful idea and there is a possibility to earn good money. You will cover the costs for your search engine and the marketer will be able to increase their sales.
With your new found understanding about pay per click advertising you will be able to make it work for you. It is a wonderful union between advertisers and your search engine. You can both make money and enjoy a long and prosperous partnership. - 15275
About the Author:
Brian Basch is a ppc management expert. He has been driving quality leads to his businesses and clients for years. In reality, adwords management is critical to your success. Visit www.propayperclickmanagement.com
