For all of us who are involved in the internet marketing business, generating quality leads is our biggest hurdle. We could have the best deal out there and the coolest looking website but if we are not attracting visitors to that site, then it's all for nothing.
Video marketing has proved to be successful for many people.
There are many video websites out there, but at the moment YouTube appears to be head and shoulders above all the rest. It's very easy to use and it's also free to join. The only expense you have is purchasing a webcam. You can get one for less than $100.00. A camcorder produces a better image, but YouTube is not all about the quality of the picture. Content is 'king' when it comes to video. I edit my videos using my Windows MovieMaker. It has some really neat features and you can make your video look quite professional. YouTube also has features on their site to personalize your video.
When getting ready to record a video, I recommend that you double check your settings, especially for the lighting. You might have to close or open the blinds in your room or put on a light or two. You want the viewers to be able to see your face clearly.
One very important thing to remember is to have your website address periodically show throughout your video. You have to do this during the edit stage. Some think that as long as their website is shown on their actual YouTube page, then it doesn't have to be in the video. However, if you do not do this and someone likes your video and forwards it on to a friend, that person will have no way of getting in touch with you.
Some people even neglect to put their full website address on their YouTube page. There is a right and a wrong way to do this. The correct way is to show the full website address with the http:// as the very first line in your information box. It will then show up in blue and make it very easy for someone to click on it. Some people put it at the end of the information and because only a line or so shows on the page, unless the person clicks to read more, it will not be visible to the viewer.
It's quite amazing to me that a number of people in network marketing have not jumped into the video marketing scene. It's not in their comfort zone. My best advice to them is to get that webcam, sit in front of it and practice, practice, practice. These videos are for your eyes only. You can watch them, critique them yourself to see how you can improve, erase them and then try again. We all know that practice makes perfect, so go for it. I like to imagine that I am having a private conversation with a good friend of mine, so I can be myself and smile and laugh just as if she was there with me. This really works!
Dress with your target audience in mind. One mistake I made initially was that I would not do this for my practice videos and then when I produced one that I was happy with, I had to do it over again because I was not dressed appropriately. So even for your practice videos be presentable. It might just be your 'winning' video. Don't forget to come right out and ask your viewer to take action. You want them to visit your website, so just tell them to do that and give them an idea of what they will receive by doing so.
So let's say you now have your first video up on YouTube..... to generate all these free leads you are going to have to maximize this video. Post it to other sites, such as your FaceBook or MySpace pages. Also blog about it. This is what the search engines are looking for.
Have fun creating your videos and building your business at the same time. - 15275
Video marketing has proved to be successful for many people.
There are many video websites out there, but at the moment YouTube appears to be head and shoulders above all the rest. It's very easy to use and it's also free to join. The only expense you have is purchasing a webcam. You can get one for less than $100.00. A camcorder produces a better image, but YouTube is not all about the quality of the picture. Content is 'king' when it comes to video. I edit my videos using my Windows MovieMaker. It has some really neat features and you can make your video look quite professional. YouTube also has features on their site to personalize your video.
When getting ready to record a video, I recommend that you double check your settings, especially for the lighting. You might have to close or open the blinds in your room or put on a light or two. You want the viewers to be able to see your face clearly.
One very important thing to remember is to have your website address periodically show throughout your video. You have to do this during the edit stage. Some think that as long as their website is shown on their actual YouTube page, then it doesn't have to be in the video. However, if you do not do this and someone likes your video and forwards it on to a friend, that person will have no way of getting in touch with you.
Some people even neglect to put their full website address on their YouTube page. There is a right and a wrong way to do this. The correct way is to show the full website address with the http:// as the very first line in your information box. It will then show up in blue and make it very easy for someone to click on it. Some people put it at the end of the information and because only a line or so shows on the page, unless the person clicks to read more, it will not be visible to the viewer.
It's quite amazing to me that a number of people in network marketing have not jumped into the video marketing scene. It's not in their comfort zone. My best advice to them is to get that webcam, sit in front of it and practice, practice, practice. These videos are for your eyes only. You can watch them, critique them yourself to see how you can improve, erase them and then try again. We all know that practice makes perfect, so go for it. I like to imagine that I am having a private conversation with a good friend of mine, so I can be myself and smile and laugh just as if she was there with me. This really works!
Dress with your target audience in mind. One mistake I made initially was that I would not do this for my practice videos and then when I produced one that I was happy with, I had to do it over again because I was not dressed appropriately. So even for your practice videos be presentable. It might just be your 'winning' video. Don't forget to come right out and ask your viewer to take action. You want them to visit your website, so just tell them to do that and give them an idea of what they will receive by doing so.
So let's say you now have your first video up on YouTube..... to generate all these free leads you are going to have to maximize this video. Post it to other sites, such as your FaceBook or MySpace pages. Also blog about it. This is what the search engines are looking for.
Have fun creating your videos and building your business at the same time. - 15275
About the Author:
Jan Shimano was District Manager for Health & Welfare Canada for many years. She was also self-employed as a Nutritional Consultant and Master Herbalist. She is presently a Business and Health Coach and operates her own internet marketing company from her residence in British Columbia. Jan invites you to learn more about her at YouTube.com/1jinny.
