Friday, January 23, 2009

Generating Free Leads through Social Networking

By Jan Shimano

Right now, most successful internet marketers are involved at some level, with social networking. The emphasis here is on the word 'networking'. These sites are not platforms for you to blatantly promote your product or opportunity. The general idea is to interact with others, getting to know them, exchanging ideas and knowledge and then eventually being in a position to share information about your business with them.

There are new social networking sites being added daily. Twitter, Facebook and MySpace are presently the most popular. The 'new kid on the block' is BetterNetworker. It is my prediction that its popularity will grow very quickly and by this time next year it will be receiving a large piece of the pie.

TWITTER -- This is a micro-blogging service and there is no cost to join. You send messages to other users and these posts are called "tweets". They are only in text form and you are limited to 140 characters per post. This is where you can put your copywriting skills to the test! You can connect your Twitter account to your Facebook account and when you post on one it will appear on the other site also.

FACEBOOK -- It is also a free website that is privately owned and operated by Facebook Inc. Within Facebook you can join networks that are organized by city, workplace, school or region, to connect and interact with others. You can add 'friends' and send them messages. You can also upload pictures and short video. Facebook attracted 132.1 million unique visitors in June, 2008.

MY SPACE -- Once again, another free site with an interactive network of friends, blogs, groups, personal profiles, music, video and photos. My space is international, as are the other social networking sites mentioned here. Back in June of 2006 it was the most popular networking site in the U.S. However, in April, 2008 it was taken over in popularity by Facebook. However, it still attracts approximately 230,000 new users per day.

BETTERNETWORKER -- The latest social networking site that appears to be headed for major success was created by Mike Dillard. His partner in this endeavour is Perry Belcher. These are two very successful internet marketing gurus. Their site is dedicated to providing great content amongst its users. To date, I have been very impressed with the quality of the posts on BetterNetworker. They also police their site to ensure that spammers are identified and thrown out.

A word of caution when it comes to using these sites.....many useless hours can be spent reading through posts, blogs, watching videos etc. Some people think that it is a quick fix to adding hundreds of people to your mailing list and it definitely is not. However, if done right it can produce great results. A good friend of mine has developed a very large following on Twitter and recently he sent a 'tweet' about a new opportunity. His followers went to the recommended site and a week or so later my friend had earned in excess of $40,000.00 in affiliate commissions. This was his reward for building a large group of followers who trusted, respected and liked him.

Social networking sites appear to be an integral part of doing business on the internet these days and you will find all the top producers involved in this activity. If it wasn't lucrative, they would certainly not be spending their time on it. If done properly, it can definitely reap rich rewards. - 15275

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