Search Engine Optimization (SEO) is an important part in development of successful web site. In this brief article I am going to summarize all major rules on positioning of keywords in your website. Other important issues, such as, for example, site indexing or major mistakes which webmasters do in effort to get better rate, I have described elsewhere. Before I will list these rules, I would like to make just one general and very important note: Never rely on SEO alone, your site traffic will be on a mercy of web robots, and robots have no mercy.
General rule of positioning: the closer keyword (or key phrase) to the heading of the page, the higher rating it gets by search engine.
On formatting: Accented words are getting higher rating by web crawlers, so this will help:
- place your keywords in the headings (i.e. h1,2, etc.-tagged lines);
- use bold font on key phrases, of course, do not overdo that, 2-3 times and in right places would be enough;
- the same is true for i-tags (italics).
Page Title: is the highest in SE rating string. Therefore, it is good if it carries the main keywords and/or key phrase. For the same time this is title, not a keyword list, so it should be original and on the subject. Also, the title must be reasonably brief: robot will not read further than 50 " 80 first characters.
Description tag: will not have an effect on SE-rating of your site, but it is very important. This text (site description) will appear in search results, so you better make it attention grabbing!
Links: In all links (internal and external) try to use keywords and phrases, this will give a bit of extra weight to the site. Moderation is a special virtue here. Making link as just "click here" will not do much to you. For the same time excessively wordy linking might just irritate your visitor and make him leave your site.
Pages: The more pages your site carries, the better, so keeping relevant content on your site is important. It makes your site rating higher. Same is true for site growth dynamics: adding pages to site frequently increases its SE rating. So, it is a good idea to optimize each page for its specific key phrase (or 2, 3 related phrases), more than that will hardly be efficient. Index page is the most important one, it has highest chance to be at the top of search results, so selection of right keywords and key phrases for home page is most critical.
Good luck with your SEO! - 15275
General rule of positioning: the closer keyword (or key phrase) to the heading of the page, the higher rating it gets by search engine.
On formatting: Accented words are getting higher rating by web crawlers, so this will help:
- place your keywords in the headings (i.e. h1,2, etc.-tagged lines);
- use bold font on key phrases, of course, do not overdo that, 2-3 times and in right places would be enough;
- the same is true for i-tags (italics).
Page Title: is the highest in SE rating string. Therefore, it is good if it carries the main keywords and/or key phrase. For the same time this is title, not a keyword list, so it should be original and on the subject. Also, the title must be reasonably brief: robot will not read further than 50 " 80 first characters.
Description tag: will not have an effect on SE-rating of your site, but it is very important. This text (site description) will appear in search results, so you better make it attention grabbing!
Links: In all links (internal and external) try to use keywords and phrases, this will give a bit of extra weight to the site. Moderation is a special virtue here. Making link as just "click here" will not do much to you. For the same time excessively wordy linking might just irritate your visitor and make him leave your site.
Pages: The more pages your site carries, the better, so keeping relevant content on your site is important. It makes your site rating higher. Same is true for site growth dynamics: adding pages to site frequently increases its SE rating. So, it is a good idea to optimize each page for its specific key phrase (or 2, 3 related phrases), more than that will hardly be efficient. Index page is the most important one, it has highest chance to be at the top of search results, so selection of right keywords and key phrases for home page is most critical.
Good luck with your SEO! - 15275
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