Google Adwords continues to be one of the most effective ways to generate high quality traffic to your website, but setting up a campaign can be intimidating if you are just getting started with online marketing. When you know how to set up your campaign correctly, you can focus on fine-tuning and refining your ads for a maximum return on investment.
The author of The Definitive Guide to Google Adwords, Perry Marshall, shares some guidelines to neophytes and starters who would want to utilize Google Adwords and get the most out of their income. Make your online marketing a big hit by pumping up your keyword lists, implementing test ads for each of your campaign, and knowing your target market.
Are you ready to get started with Google Adwords? If yes, then here are seven valuable guides or ways to remember when making your initial campaign:
1. Define your location. Google Adwords makes it easy to target different search networks and geographic locations, so you will need to define exactly where you want your ads to run. Do you offer products and services at an international level, or just to a specific region of the country? Where is your target market? Narrow down where you want your traffic to come from and run your ads only in these areas.
2. Initially establish with a smaller budget. When you first start using Adwords, you need not spend a lot of money. Besides, you can always increase your ad expenses once your CTR gets higher. In the meantime, be wise with your daily ad spending.
3. Use the right URL. Make sure you are using a landing page or other destination URL as the link for your ad, and not only linking to your home page. This makes tracking the effectiveness of your ad much easier, and also gives you a chance to promote a particular section of your site.
4. Be sure to put action keywords in your ad's body. "Contact us today!" or "sign up now!" are words that will surely engage your prospective clients while reading your ad's content. Further, the use of strong words maximally generates clickthroughs and propels readers to take action.
5. Regularly monitor the competition. Using your own keywords, run simple Google searches and evaluate the ranking results between you and your competitors' ads. Which ad came first in the search results? You can capitalize on this information by finding out what strategies your competitors used that you probably missed. Maybe you overlooked some keyword prospects. Based from your conducted search, do the same strategies as the successful competitor's for your ad campaign.
6. Set up separate campaigns for each keyword. Avoid lumping all of your targeted keywords into one campaign so you can track exactly how each word is performing as you run the ads. Setting up separate campaigns helps you determine your return on investment instantly, so you can eliminate what may not be working with ease.
7. Be skillful in the use of Google analytics. Google Analytics translates what viewers are clicking or what they want from your site. Proficiency in its application backs you up in your market research. - 15275
The author of The Definitive Guide to Google Adwords, Perry Marshall, shares some guidelines to neophytes and starters who would want to utilize Google Adwords and get the most out of their income. Make your online marketing a big hit by pumping up your keyword lists, implementing test ads for each of your campaign, and knowing your target market.
Are you ready to get started with Google Adwords? If yes, then here are seven valuable guides or ways to remember when making your initial campaign:
1. Define your location. Google Adwords makes it easy to target different search networks and geographic locations, so you will need to define exactly where you want your ads to run. Do you offer products and services at an international level, or just to a specific region of the country? Where is your target market? Narrow down where you want your traffic to come from and run your ads only in these areas.
2. Initially establish with a smaller budget. When you first start using Adwords, you need not spend a lot of money. Besides, you can always increase your ad expenses once your CTR gets higher. In the meantime, be wise with your daily ad spending.
3. Use the right URL. Make sure you are using a landing page or other destination URL as the link for your ad, and not only linking to your home page. This makes tracking the effectiveness of your ad much easier, and also gives you a chance to promote a particular section of your site.
4. Be sure to put action keywords in your ad's body. "Contact us today!" or "sign up now!" are words that will surely engage your prospective clients while reading your ad's content. Further, the use of strong words maximally generates clickthroughs and propels readers to take action.
5. Regularly monitor the competition. Using your own keywords, run simple Google searches and evaluate the ranking results between you and your competitors' ads. Which ad came first in the search results? You can capitalize on this information by finding out what strategies your competitors used that you probably missed. Maybe you overlooked some keyword prospects. Based from your conducted search, do the same strategies as the successful competitor's for your ad campaign.
6. Set up separate campaigns for each keyword. Avoid lumping all of your targeted keywords into one campaign so you can track exactly how each word is performing as you run the ads. Setting up separate campaigns helps you determine your return on investment instantly, so you can eliminate what may not be working with ease.
7. Be skillful in the use of Google analytics. Google Analytics translates what viewers are clicking or what they want from your site. Proficiency in its application backs you up in your market research. - 15275
About the Author:
Advertising with Google Adwords is a powerful technique that most online-businesses can use to find more sales. Writing quality Google Ads is one of the most important skills to have when using Adwords - and there are several good training guides available online.
