Both small business and big business still have a long way to go to understand the value of Internet Marketing. Neither really understand that Internet Marketing that is an integral part of their overall marketing plan. Using a website as a sales tool rather than a brochure has yet to be part of their promotion strategy.
Small business owners are wary of taking on their larger competitors because they believe correctly that they could be out spent in advertising dollars. With more and more of their customers going online, they can "out spend" their competitors by using time instead of money. Larger companies can't move as quickly as a small business because they generally have a chain of command that screens out much of the needed information unintentionally. Any entrepreneur today would be wise to spend the time necessary to learn the basics of Internet Marketing to reap big benefits in the future.
Email marketing may be a good way for small business owners to develop a strategy that uses time effectively to offset their larger competitors advertising money. Small business owners have a rapport with their clients that most large businesses don't have and they should capitalize on that. Because email is more familiar, it should be the place to start. Learning one tactic at a time helps eliminate being overwhelmed by all the possibilities that exist for online marketing efforts.
Obviously there is more to Internet Marketing than just email. Other examples of online promotion that businesses can use to improve their search marketing efforts are:
* Banner ads on other complementary business sites
* Keywords are the backbone of Internet Marketing. Hire a professional to develop these phrases for you.
* Many potential clients use online forums to generate referrals and learn more about a product or service. It's important to have a presence.
* Use email to stay in touch and build a relationship with other business people and prospects
* To provide even more service to prospects and clients, entrepreneurs should consider starting their own forums. There are many different free tools available to help them get started.
* Write articles on their industry, business, or area and post them online
Promoting a good or service online is easy once you know how to do it. With limited time, most businessmen or women can easily be overwhelmed with all the information available. Our advice is still to take one thing at a time and move on to another promotional tool when the first one is "old hat".
There are many sources for more information on Internet Marketing. One I use is http://www.getwebwired.com/internet-marketing.htm - 15275
Small business owners are wary of taking on their larger competitors because they believe correctly that they could be out spent in advertising dollars. With more and more of their customers going online, they can "out spend" their competitors by using time instead of money. Larger companies can't move as quickly as a small business because they generally have a chain of command that screens out much of the needed information unintentionally. Any entrepreneur today would be wise to spend the time necessary to learn the basics of Internet Marketing to reap big benefits in the future.
Email marketing may be a good way for small business owners to develop a strategy that uses time effectively to offset their larger competitors advertising money. Small business owners have a rapport with their clients that most large businesses don't have and they should capitalize on that. Because email is more familiar, it should be the place to start. Learning one tactic at a time helps eliminate being overwhelmed by all the possibilities that exist for online marketing efforts.
Obviously there is more to Internet Marketing than just email. Other examples of online promotion that businesses can use to improve their search marketing efforts are:
* Banner ads on other complementary business sites
* Keywords are the backbone of Internet Marketing. Hire a professional to develop these phrases for you.
* Many potential clients use online forums to generate referrals and learn more about a product or service. It's important to have a presence.
* Use email to stay in touch and build a relationship with other business people and prospects
* To provide even more service to prospects and clients, entrepreneurs should consider starting their own forums. There are many different free tools available to help them get started.
* Write articles on their industry, business, or area and post them online
Promoting a good or service online is easy once you know how to do it. With limited time, most businessmen or women can easily be overwhelmed with all the information available. Our advice is still to take one thing at a time and move on to another promotional tool when the first one is "old hat".
There are many sources for more information on Internet Marketing. One I use is http://www.getwebwired.com/internet-marketing.htm - 15275
About the Author:
Charlotte Bothey's commitment to Internet Marketing for small business owners has earned her a well deserved reputation as a online promotion guru. Charlotte frequently writes articles and advice for small business owners which can be found at Internet Marketing
