Monday, September 29, 2008

The Truth about Internet Web Marketing

By joseph cotroneo

Get Rich Quick! That is the mantra that attracts so many people to the Internet in search of the quick buck or ready-made fortune. They come with hopes and dreams, get taken by scams and schemes and wind up disillusioned having lost money and time on schemes that only make the person offering the money. They can spend a great deal of time and money pursuing one get rich scam after another.

That's the beauty of the way making money is sold. Just as you buy one system you are told weeks later that you need this latest system otherwise you could be leaving thousands on the table. They put the carrot in front of the donkey and keep it there.

Many people don't realize this right away. Instead they keep following along, looking for the dream deal that one thing that will make them rich overnight. These scammers appeal to the emotional need in everyone to be successful. They dazzle them with glitz and glitter selling the idea that going into business on the web is so much easier than starting a real business. They know that people make decisions with their heart and emotions most times and not with their heads.

Emotion is the critical factor, we all want that better life, and this is true no matter where you go in the world. We all want to feel good about ourselves and our accomplishments. This personal emotion is extremely powerful and those selling to you know this very well.

Think about the average car salesperson. He or she uses imagery to paint a picture of the prospective customer owning the vehicle, driving it - living the dream. That's why they allow you to test drive the car you want. All this translates straight over to the web; they know that people make decisions emotionally.

Internet web marketing is no different. Web pages are designed to cater to the emotional needs of desperate people looking for a better life. They appeal to the desire, the ego and promise wealth and an easy life.

Now that you understand why markets are driven to purchase certain products, you need to take this technique and use it for your own gain. Each time you get an email from someone who is trying to make a sale, keep the email and take a closer look at it.

Once you have this email and you study it closely, then you can actually take the email and use it as a good outline that will help you to promote a similar product or even the same one. This is helpful, especially if the letter pulled at your emotions.

The bottom line is that you can apply many techniques for internet web marketing but understanding yourself and what drives your emotions will help your tap into others. Then you can create good landing pages pre-selling products, write good e-mail copy, because you should be capturing peoples e-mail addresses and first names on a list.

Then follow up with good content and introduce your character, then relate to their needs and give them what they are looking for and the rest as they say is history.

There are many great advantages to getting involved in internet web marketing. You don't have to have a lot of money to get started and you can do it no matter where you happen to live. You'll even find that you can make money while you are asleep. Just make sure that you have a good plan that works and you'll be sure to be successful.

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