The internet is a growing and booming medium for aspiring entrepreneurs. However with all of the competition, it takes a little more than a basic website to profit. To build a thriving and profitable website, youll need a few key ingredients.
A Memorable Customer Experience
A fantastic customer experience is paramount to a great and profitable website. How do you create that fantastic experience? First and foremost, in order to make a decision to buy anything, your customers need to be able to find what theyre looking for quickly and easily. Make sure all your information is right up front and easy to find.
Customers will want to read product descriptions, have shipping calculations be quick and easy and a FAQ page is a great way to take care of all those recurring questions.
A sense of community is also a vital ingredient for a fantastic customer experience. This can be created with, a frequent buyer program, superior customer service and even your about us page can help foster a connection.
Valuable and Consistent Content
Youve likely heard the term Content is King. Its overused for sure but it still holds true. Content not only provides your website visitors with the information theyre seeking, it helps drive search engine traffic to your site. However, organizing and uploading all of this content can be a full time job if you dont have a content management system to get the job done quickly.
A CMS enables you to create, edit, password protect and delete content without the assistance of a webmaster and without needing any programming skills or knowledge. You can upload and manage a high volume of content quickly and easily.
Simple Checkout
The checkout process is where many businesses stumble. Customers demand, and deserve, a simple and very secure system and many shopping carts just dont measure up. Items are dropped, customers are asked to jump through too many hoops, and quite often all of the information they need, like shipping charges, isnt apparent until they hit the pay now button.
A quality shopping cart system will provide your customers with an easy and secure transaction and you with valuable data and reports at a moderate price.
Easy Navigation
Include a search function on your site and give your visitors and customers the ability to instantly find exactly what they need. For example, a pet store owner with this search feature on their website makes it easy for a prospect to find that dog coat theyre looking for. Forcing them to search throughout pages of items is a sure way to detract from their shopping experience.
Providing this functional search feature enhances your customers experience as well it provides you with valuable keyword data to incorporate into your marketing strategy and product line decisions.
Search Engine Optimization (SEO)
When building a profitable online business SEO plays a very important role in driving website traffic and sales. A key feature for a website builder is an easy SEO system which makes linking, content, and keyword tagging including meta and alt tags a straightforward process.
Dont forget to include a sitemap in your website. Sitemaps will help you stay at the top of your search engine rankings by informing the search engines each time a change or addition is made to your website.
Personality
Online competition can be fierce and that is when branding can help build a business. Branding begins and ends with who you are and what youre about. While logos and slogans have their place a great way to showcase your business personality is through your content and your website design.
Creating a great and profitable website starts with a website builder that provides the tools necessary to create a powerful customer experience. Choose your builder wisely, look for one that is easy to use and provides the tools you need to create the business you desire. - 15275
A Memorable Customer Experience
A fantastic customer experience is paramount to a great and profitable website. How do you create that fantastic experience? First and foremost, in order to make a decision to buy anything, your customers need to be able to find what theyre looking for quickly and easily. Make sure all your information is right up front and easy to find.
Customers will want to read product descriptions, have shipping calculations be quick and easy and a FAQ page is a great way to take care of all those recurring questions.
A sense of community is also a vital ingredient for a fantastic customer experience. This can be created with, a frequent buyer program, superior customer service and even your about us page can help foster a connection.
Valuable and Consistent Content
Youve likely heard the term Content is King. Its overused for sure but it still holds true. Content not only provides your website visitors with the information theyre seeking, it helps drive search engine traffic to your site. However, organizing and uploading all of this content can be a full time job if you dont have a content management system to get the job done quickly.
A CMS enables you to create, edit, password protect and delete content without the assistance of a webmaster and without needing any programming skills or knowledge. You can upload and manage a high volume of content quickly and easily.
Simple Checkout
The checkout process is where many businesses stumble. Customers demand, and deserve, a simple and very secure system and many shopping carts just dont measure up. Items are dropped, customers are asked to jump through too many hoops, and quite often all of the information they need, like shipping charges, isnt apparent until they hit the pay now button.
A quality shopping cart system will provide your customers with an easy and secure transaction and you with valuable data and reports at a moderate price.
Easy Navigation
Include a search function on your site and give your visitors and customers the ability to instantly find exactly what they need. For example, a pet store owner with this search feature on their website makes it easy for a prospect to find that dog coat theyre looking for. Forcing them to search throughout pages of items is a sure way to detract from their shopping experience.
Providing this functional search feature enhances your customers experience as well it provides you with valuable keyword data to incorporate into your marketing strategy and product line decisions.
Search Engine Optimization (SEO)
When building a profitable online business SEO plays a very important role in driving website traffic and sales. A key feature for a website builder is an easy SEO system which makes linking, content, and keyword tagging including meta and alt tags a straightforward process.
Dont forget to include a sitemap in your website. Sitemaps will help you stay at the top of your search engine rankings by informing the search engines each time a change or addition is made to your website.
Personality
Online competition can be fierce and that is when branding can help build a business. Branding begins and ends with who you are and what youre about. While logos and slogans have their place a great way to showcase your business personality is through your content and your website design.
Creating a great and profitable website starts with a website builder that provides the tools necessary to create a powerful customer experience. Choose your builder wisely, look for one that is easy to use and provides the tools you need to create the business you desire. - 15275
About the Author:
Make your content management as simple as point and click with the Easy Boutique Builder. Angie Sandy proudly provides simple and cost-effective options for website owners. There is no HTML required, search engine optimization is a snap and you can add your own products with the built-in shopping cart. Try the site builder demo today.
