Saturday, January 31, 2009

Social Marketing Explained

By Justin Harrison

Social marketing is a part of the Web 2.0 development that uses social networking sites and blogs to market your product or business on the world wide web. This kind of advertising makes for a more personal connection between you and your customers.

Be open to try new things. When you talk to people who have blogs, don't push your product, just be honest and tell them that you are wanting to have them review your page and see if they are interested. If they are they will take a look and then start to review your site and then if people like what they see, they will tell other people. And then your company will grow.

The more often people hear your product's name the more likely they are to remeber it in the future. However, since the way users view your brand will greatly influence how well your marketing campaign will work, you will want them to think of positive experiences. You can help this by making funny videos or articles, offering helpful content or making competitions based on your product. If you utilze the right skills social marketing can help alot when establishing a new brand or enforcing knowledge of an existing brand.

Bloggers and website owners are always on the lookout for interesting things to put on their websites. If you can give them articles that are noteworthy, they will begin to refer to them on their blogs and websites. A good article can actually end up being read by huge numbers of bloggers on the lookout for stories to blog about.

Due to the fact that the goal of many marketing campaigns is to improve sales, this is something important to consider when it comes to social marketing. Even though social media interactions don't commonly generate sales they do provide a way to develop a positive relationship with customers and provide brand awareness which can generate more sales in the long run.

One of the best things you can do for your business is word of mouth, you can talk to people whether it be on the internet in social forums or on the street or in stores. And you would be surprised as to how many customers you will start seeing.

If you use the internet to draw customers in, there is no over head costs, because you can do this yourself. And then you will have more money you can put into your company. Any one who can use a computer can set up a company web page. This is so easy to do. I mean people use the computer everyday for everything. - 15275

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