Wednesday, October 1, 2008

Promote Your Website Using Online Video sites

By Marenda Taylor

Most people trying to promote their websites just let the search engines do all of the work. If you have a website, you most likely have some kind of content up there. This will typically be in the form of articles. This content is what search engines look at when determining where your site will rank in search engine results. If your site is highly ranked by search engines, you will see a lot more visitors to your site, since it will be easier to find by using search engines. This means more money for you, if your website is used to sell something. However, due to the immense number of websites online, not everyone can be number one in the search engine rankings. You need more than search engine optimization if you want to do the best job you can of promoting your website.

One way that a growing number of websites are choosing to promote themselves is by putting content on online video websites. The massive popularity of these sites can drive a lot of traffic to your site if you choose to promote your site in this way.

When using online video websites to promote your website, keep in mind that most people will not want to watch a video which comes across as merely a commercial for your product. Don't be pushy in your video promotional efforts.

If your site sells a product or service, the way to go is to use video to show off your wares. You can use video to demonstrate your work; it would be advisable to tell people about your business, including how long you have been offering these products or services. Remember to keep your video as general as you can; you don't want to make a commercial here; demonstrate the product or service and save the offer of more information about your business for the very end of the video.

Those who have a business to promote have the most to gain through the use of online video websites, but anyone with a site of their own can build a bigger audience by their use. Perhaps your website makes an income through Google AdSense or membership in an affiliate program of some kind; in this case, your site is probably content driven and contains a lot of articles on a particular topic. You can get more readers to your site by creating video content which is relevant to the topic of your site and giving out the URL of your site at the end of the video.

While there are many different online video websites that you can upload content to for free, if you really want to get results for your website, you should concentrate on the sites which have the greatest viewership, such as Google Video and YouTube. - 15275

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