Picking out a portable trade show booth for your company can be a difficult and challenging endeavor. Follow these simple hints and suggestions to make your booth selection process go more smoothly.
When your company participates in a trade show, your trade show booth says more about your corporate image than you might imagine. How you're represented makes an impact on important people in your industry - the people who make the decisions. It's important to make the best impression you can but how? You need a professionally designed trade show booth that grabs attention - in a positive way.
But with so many options to choose from, how do you choose which booth is right for you? There are so many sizes, so many details to consider counters, workstations, display areas, banners, wings how do you decide? Consider these three details: size, style and price.
Trade show booths come in all shapes and sizes: You can go with a small 10x10-foot booth or a monster 30x100-foot booth that will dwarf all the surrounding displays. You can even splurge on an extravagant 50x50-foot booth. Of course, the booth you select (or design) will ultimately rest on the needs of your business, its overall corporate style and budgetary constraints.
Do you want a simple backdrop with a couple of countertops? Or are you looking for an elaborate display (configured with a reception area, display rooms and conference space) that has more square footage than the average apartment in New York City?
You'll want to configure your trade show booth to be inviting and approachable - but you also want it to appropriately characterize your business. Make sure the style of your booth suitably represents the company, its products and goals.
One other thing to keep in mind is that trade show booths not only come in all sizes and styles, but in a wide price range. For instance, you can design a basic trade show booth that is fully functional and professional looking for less than $500.
But, if you're looking to go really high end, how about custom designing a portable trade show booth with the potential to eat all the others alive? For about $240,000, you can get a custom-made double-deck booth with every imaginable feature. Okay, so maybe you're not the marketing director for Citigroup or Goldman Sachs. Let's think a little smaller.
However, somewhere between "bare bones" and "wildly outlandish" lies a grey area that comfortably encompasses many companies' marketing budgets. This mid range includes a variety of nicely equipped booths that can appropriately depict your company's style and corporate image without putting a huge dent in your budget.
And whatever size and style you go with, the one thing you want to do is ensure your trade show booth meets your needs and represents your firm well within your particular industry. If you choose wisely, you'll have a portable trade show booth you can be proud of for years into the future.
The idea gallery at Expo Marketing (www.expomarketing.com) should be your first stop when looking for a trade show booth. Expo Marketing's design pros will work with you to develop the ideal booth for you and your company. - 15275
When your company participates in a trade show, your trade show booth says more about your corporate image than you might imagine. How you're represented makes an impact on important people in your industry - the people who make the decisions. It's important to make the best impression you can but how? You need a professionally designed trade show booth that grabs attention - in a positive way.
But with so many options to choose from, how do you choose which booth is right for you? There are so many sizes, so many details to consider counters, workstations, display areas, banners, wings how do you decide? Consider these three details: size, style and price.
Trade show booths come in all shapes and sizes: You can go with a small 10x10-foot booth or a monster 30x100-foot booth that will dwarf all the surrounding displays. You can even splurge on an extravagant 50x50-foot booth. Of course, the booth you select (or design) will ultimately rest on the needs of your business, its overall corporate style and budgetary constraints.
Do you want a simple backdrop with a couple of countertops? Or are you looking for an elaborate display (configured with a reception area, display rooms and conference space) that has more square footage than the average apartment in New York City?
You'll want to configure your trade show booth to be inviting and approachable - but you also want it to appropriately characterize your business. Make sure the style of your booth suitably represents the company, its products and goals.
One other thing to keep in mind is that trade show booths not only come in all sizes and styles, but in a wide price range. For instance, you can design a basic trade show booth that is fully functional and professional looking for less than $500.
But, if you're looking to go really high end, how about custom designing a portable trade show booth with the potential to eat all the others alive? For about $240,000, you can get a custom-made double-deck booth with every imaginable feature. Okay, so maybe you're not the marketing director for Citigroup or Goldman Sachs. Let's think a little smaller.
However, somewhere between "bare bones" and "wildly outlandish" lies a grey area that comfortably encompasses many companies' marketing budgets. This mid range includes a variety of nicely equipped booths that can appropriately depict your company's style and corporate image without putting a huge dent in your budget.
And whatever size and style you go with, the one thing you want to do is ensure your trade show booth meets your needs and represents your firm well within your particular industry. If you choose wisely, you'll have a portable trade show booth you can be proud of for years into the future.
The idea gallery at Expo Marketing (www.expomarketing.com) should be your first stop when looking for a trade show booth. Expo Marketing's design pros will work with you to develop the ideal booth for you and your company. - 15275
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