Saturday, October 25, 2008

Popularize Your URL On A Search Engine!

By Dane Masters

The Internet houses billions of websites. And more and more, literally hundreds, are being added day after day. So if you have created your own unique website for the purpose of business, and are expecting a stream of visitors to it, it is not easy. How will they make their way to this particular website and realize that it is something special and different from others? Think about it.

Welcome to the world of URL search engines! Simply put, a URL search engine is a simple program that trawls or crawls the web to look for keywords and classifies web pages on the basis of those keywords. This enables us to neatly categorize the worldwide web and to find relevant information when we need it. The search engine also has a front-end that we use to type in the query. When this query is run, it in effect searches through billions of URLs to identify and present those URLs which have the highest incidence of the search string.

But how do you submit your URL to search engines in the first place. With some URL search engines, it is as easy as going to the website and putting in your website URL for inclusion. For instance the URL search engine Google (www.google.com) feeds over 80 search engines, including the likes of AOL. So, visiting their website to ask for a free listing will ensue that if your URL is selected for inclusion, at least 80 search engines will reflect your URL in their search results. Inktomi is another URL search engine that feeds over 125 search engines including Yahoo, HotBot, MSN and several others. But Inktomi has no free submissions available. It only features paid search strings and submitting your URL here may not be worth the while.

Your website will not achieve success unless it is indexed by the search engine. Merely handing over your website for inclusion is not going to get the job done! Your website has to become known to visitors within a month to eight weeks of its inclusion, for it to be indexed. This is so with most search engines. In case you really cannot afford to wait that long, just aim for the pay-per-click option.

Where pay-per-click search engines are concerned, when web browsers type in specific keyword (s) into the search engine, some results are displayed. The minute a visitor clicks on the resulting websites, you will be charged a certain amount as the owner of that particular website. The payment depends on the keywords typed in or your rankings. If you want a higher rank, you pay more. So if you are more interested in getting traffic to your website rather than conducting any transactions, this option is the best.

Everything seems so easy on paper, but it is not really so! Imagine you have opted for the above-mentioned option. A few visitors click on your websites, but there are not really enough of them. Then is the amount you are paying substantiated by the traffic generated to your website or not? Will it really be worth it in the end? Your URL on the search engine results may become popular or not so popular. The expenses you have incurred are going more for advertising and marketing than for ensuring that your website becomes well known to visitors! So give it some serious thought before you go in for such an option. - 15275

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