Sunday, February 1, 2009

How Many Rock Stars Can You Think Of That Didn't Start Out Playin

By Bill Shor

It doesn't matter what kind of music you play, if you want to make it big in the music world, you can't just dream about it. You have to get off your bottom, and get out there and do whatever it takes to make it happen. You can visualize whatever you want, but until you do something to make it happen, all it is a wish, not a reality.

Believe it not, this is a great time to get starting in the music industry. The old system, where the major labels owned you for better or worse, is on its way out. And according to a quick survey of the staff at MusicMarketingCenter.com, there is no new big thing in music out there. There's plenty of room for something different. And, if your music fits a genre, there's an already established audience for it.

Before you do anything else, find your niche. For this article, we are going to discuss performing live. We will talk about getting you music out there in the virtual world at another time.

If your music already fits into a set category, don't try to reinvent the wheel. Look for places that already cater to the kind of music you play. Take the jobs no matter what they pay. Maybe you'll get a percentage of the door, a set fee, or just wait for quarters to be thrown on the stage. The point is you need to play and start gathering a following.

Every time you play, bring whatever you need to build your mailing list. This is super important, and will be the topic of a number of posts at the musicmarketingcenter.com. But for now, even if it's a legal pad for people to put their names, snail mail and e-mail addresses on, get that info. This will be your core list of fans, and the ones that are going to tell their friends all about how great you were. You need their info so you can e-mail when you play again, release a CD or have any news you'd like to share.

Along with promoting yourself, your gigs, your cds, etc. with your mailing list, why not make some cash? Get tshirts, posters, or other merchandise created, and offer it to your list at a profit. Music fans love to talk about the new band they've discovered, and tshirts are a great way to help them to talk about you. Think it's going to cost you a lot of money to print tshirts? Wrong.. Check out cafepress.com. They print tshirts and other merchandise on demand and there is no start up cost at all.

At the end of your set, spend some time with the audience. Tell them to sign up for your list at every chance, but also, just chat with them. People love to be noticed by whoever is currently at the center of attention, and after you've just played, that is you! Be nice to them. They will appreciate it and promote you and your music like crazy.

What if your music doesn't fit into any established category? Look for colleges. They love going against the norms of society and are always looking for something new. There are also still some clubs around that like to give different kinds of music a chance. Just like you want to be a rock and roll star, plenty of club owners want their club to become the next CBGBs.

Be sure to scour the newspapers for audition and open microphone nights. Why not? It's another chance to play and practice your live skills. Tons of famous bands and musicians started out playing on these free nights, even if only one or two songs. Don't ignore the opportunity just because you may think it sounds cheesy.

The point is, if you want to succeed in the music business, you need to be heard. And the best way to be heard is live, in front of an audience. There are plenty of other ways to get your music in the hands of consumers, but nothing else has the impact of a live performance. - 15275

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